I think the MM service is pretty invaluable, and I'm sorry to hear that it's a thankless job. I think the idea was a great one to implement it, and I believe it's helped ease quite a few minds when it comes to trading. I don't really think $30 is too high, since you aren't required to buy it. Those interested in the service are interested in security, and that comes at a cost.
I understand some trades are less then $100, and they don't want to be cheated out of their money as much as the next guy, but I think they have to understand that this is a service. Someone is taking the time to make sure you won't get scammed, you should take the time to make it worth their while. Well, at least tolerable.
I think an interesting idea might be sort of like a donation/tip fund. Good customer service is hard to find these days, and I know I'm willing to pay extra for great service. I'm not really sure how this might be implemented, maybe within the leaving feedback options, but it saddens me to hear that the MM's get burnt out on helping people. I understand how it can happen though.
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